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Company

Software built around your business.

We are a senior, distributed software engineering company. Product, design and engineering work as one team, close to the operational detail that decides whether a system is adopted or abandoned.

Founded
2020
Team
Senior, distributed
Focus
Engineering & product
About G-Axios

Software built around your business.

We start by understanding how a business actually makes money, serves customers and absorbs exceptions. Only then do we choose the technology. That order is why our systems survive contact with real operations.

Engineering

We treat working software as the deliverable, with code review, automated tests and operational ownership built into how every project runs.

Product Thinking

We question the roadmap, not just the ticket, and look for the smaller release that proves the idea before the larger build.

Business Understanding

We learn how your revenue, margins and constraints actually work, so technical decisions reflect commercial priorities rather than abstract preferences.

Scalable Architecture

We design for the load, team size and change you expect next, avoiding both premature complexity and decisions that block the next stage.

Engineering principles

  • Boring technology where it lowers risk
  • One source of truth per business rule
  • Automate the release path before scaling the team
  • Measure performance before optimising anything
  • Write the decision down, including the trade-off

From problem to growth

engagement model
  1. 01

    Business Problem

    We start with the operational pain and the commercial goal, not the technology preference.

  2. 02

    Strategy

    We agree on scope, sequence and what success will be measured against.

  3. 03

    Architecture

    We choose the system shape, data model and integration points before building.

  4. 04

    Product

    We deliver in increments, testing each release with the people who will use it.

  5. 05

    Growth

    We keep improving the platform as usage, data and the business evolve.

Typical first step

A two-week discovery with your operations leads, ending in a scoped architecture and delivery plan.

How we work

One integrated team: product, design, engineering and QA working in two-week increments with a working build at the end of each.

By the numbers

Delivery outcomes we track on every engagement — product shipped, systems sustained, domains understood, uptime held.

Demo figures

0+

Digital Products

Applications, platforms and internal systems delivered to production.

0+

Businesses Served

Client organisations across startups, scale-ups and established enterprises.

0

Industries

Sectors where we have shipped software and understand the operating context.

0.0%

System Uptime

Average availability measured across the platforms we operate.

How we build

Six stages. No stage skipped.

A repeatable method that makes progress legible to the business, not just to the engineers. Every stage ends with an artefact you own.

  1. 01

    Discover

    We meet the people who will use the system, map the current process, and agree on what success looks like in measurable terms before any code is written.

    Deliverables

    1-2 weeks
    • Stakeholder interviews
    • Process map
    • Success measures
    • Feasibility notes
  2. 02

    Architect

    We turn requirements into a technical plan: system boundaries, data model, integration points and the trade-offs we are consciously accepting.

    Deliverables

    2-3 weeks
    • Solution architecture
    • Data model
    • Integration plan
    • Delivery estimate
  3. 03

    Design

    Flows become screens. We design the interface, the states and the edge cases, then validate the important paths with the people who will rely on them.

    Deliverables

    2-4 weeks
    • User flows
    • Interface designs
    • Design system components
    • Prototype review notes
  4. 04

    Engineer

    We build in short, reviewable increments with automated tests and continuous integration, so progress stays visible and the system is deployable throughout.

    Deliverables

    6-16 weeks
    • Production code
    • Automated test suite
    • CI pipeline
    • Increment demos
  5. 05

    Test

    Beyond unit tests, we verify performance, accessibility, security and failure behaviour, including what happens when a dependency is slow or unavailable.

    Deliverables

    2-3 weeks
    • Test report
    • Load test results
    • Accessibility audit
    • Defect log
  6. 06

    Launch

    We deploy to production, watch the metrics closely through the first days, and hand over documentation and training so your team can operate the system confidently.

    Deliverables

    1-2 weeks
    • Production deployment
    • Monitoring dashboards
    • Runbook and documentation
    • Team training session

Discovery and architecture are fixed-scope. Engineering runs in two-week increments you can pause at any boundary.

Typical engagement 3–12 months
Our technology

A deliberately boring stack, run expertly

We choose tools with long support horizons and broad hiring pools. Novelty is a cost we only pay when it buys something measurable.

Frontend

The interfaces users touch. We build component-driven, accessible front ends that stay fast as features, teams and data volumes grow.

  • ReactComponent model for building interactive interfacesCore
  • Next.jsFull-stack React framework with server renderingCore
  • TypeScriptStatic typing across the whole codebaseCore
  • Tailwind CSSUtility-first styling with a shared design languageAdvanced
  • Framer MotionDeclarative animation for React user interfacesAdvanced

Legacy environments are supported too. We regularly work inside .NET, Java, Laravel and bespoke PHP estates — modernising incrementally rather than proposing a risky rewrite.

Leadership & team

Senior people, close to the work

Small, senior and distributed. The people who scope an engagement stay on it through delivery.

Demo team profiles

Omar Al-Masri

Founder & Principal Architect

Distributed systems, platform strategy, technical due diligence

Dubai, UAELinkedIn

Rania Haddad

Head of Engineering

Backend architecture, API design, PostgreSQL performance

Amman, Jordan

Karim Nasser

Head of Product Design

Design systems, enterprise UX, research and prototyping

Beirut, Lebanon

Dana Al-Sayegh

Principal Frontend Engineer

React, Next.js, animation systems, Core Web Vitals

Dubai, UAE

Tariq Al-Zahrani

AI & Data Lead

Applied LLM systems, RAG, forecasting, MLOps

Riyadh, Saudi Arabia

Huda Al-Bakri

Delivery Director

Programme delivery, QA strategy, release management

Doha, Qatar

Team profiles shown here are illustrative demo content for the G-Axios template. Names, roles and locations are placeholders and do not describe real individuals.

Engagement models

How we engage

Three ways to work with us, chosen by how defined the problem is and how much certainty your organisation needs before committing to a build.

01

Discovery sprint

A fixed two-week engagement that pressure-tests the idea, maps the process and returns a costed architecture and delivery plan.

Best when the problem is defined but the solution is not.

  • Stakeholder interviews
  • Process and data mapping
  • Reference architecture
  • Fixed build estimate
02

Dedicated delivery team

A standing team of product, design, engineering and QA working in two-week increments under a shared plan.

Best when the roadmap is agreed and delivery needs sustained capacity.

  • Integrated pod
  • Two-week increments
  • Tested, releasable software
  • Fortnightly review
03

Support retainer

Ongoing engineering care for systems in production, with monitoring, incident response and a steady stream of improvements.

Best once a system is live and needs to stay healthy.

  • Monitoring and alerting
  • Incident response
  • Security patching
  • Monthly health report
Where we operate

Remote-first, with overlapping hours

We work wherever the best engineers are, structured so that distance does not become a reason for delay.

Remote-first by design

A distributed team with no single head office. Work is documented by default so decisions do not depend on who was in the room.

Overlapping coverage

We maintain shared hours across Europe, the Middle East, the United States and India, so there is always someone who can respond the same working day.

Time zones handled explicitly

Overlap windows, escalation paths and review cadences are agreed in writing at kick-off rather than discovered after the first delay.

Working windows

Local time
  • DubaiUTC+4 · 09:00 - 18:00
  • RiyadhUTC+3 · 09:00 - 18:00
  • AmmanUTC+3 · 09:00 - 18:00
  • CairoUTC+2 · 09:00 - 18:00
  • LondonUTC+0 · 09:00 - 17:00
  • SingaporeUTC+8 · 09:00 - 18:00

Coverage windows are illustrative for this demo site and describe a typical overlap rather than a guaranteed response time.

Company

Let us look at the problem together

Bring the process that frustrates your team the most. We will tell you what is worth fixing first and what it would take.

Reply within one business day
Scoped proposal, fixed discovery
NDA and security review welcome